Ray

Previous Client Website LOCAL SEO CASE STUDY Rayson De Jesus Birmingham, AL “SEO is never hard you just need to find the places where you can win and focus relentlessly on those.” Starting Point: 1 Birmingham Emergency Dental faced significant roadblocks: LOW VISIBILITY IN LOCAL SEARCH Stuck on Page 2 for critical keywords. 2 MINIMAL AUTHORITY & CITATIONS Limited online presence in local directories. 3 REPUTATION LIMITATIONS GOAL: Only 20 Google reviews, making it hard to compete. 4 LOW ORGANIC TRAFFIC & INQUIRIES Failing to capture emergency dental patients searching online. OWN THE LOCAL MARKET BY LEVERAGING GOOGLE BUSINESS PROFILE, LOCAL SEO AND REPUTATION MANAGEMENT. The Website: The Initial Audit Findings: Google Business Profile Stats Before Optimization: GOOGLE REVIEWS: 20 GOOGLE RATING: 5.0 Ranking for keywords: “Emergency Dental Service” - 2nd page “Dentist” - 2nd page “Dental Clinic” - 2nd page Implementing the Local SEO Strategy: GOOGLE BUSINESS PROFILE OPTIMIZATION: Optimized business description with high-intent engagement. Structured Q&A & service updates to increase engagement. REPUTATION MANAGEMENT: Encouraged patient reviews, increasing from 20 to 201 reviews. Maintained a 5.0-star rating, making the business look credible and trustworthy. Used review signals to enhance local search rankings. LOCAL CITATIONS & LINK BUILDING: Built high-authority citations in dental directories & local business sites. WEBSITE OPTIMIZATION & CONTENT STRATEGY: Optimized meta titles, descriptions and internal linking. Improved website speed and mobile usability for better conversion rates. 8 Winning in Local Search Organic Traffic Growth Date Average Traffic Value ($) JULY 2024 (0): $0 OCTOBER 2024 (114): $221 FEBRUARY 2025 (2,717): $7,814 From ZERO organic traffic to over 2,700 visitors in 8 months. Traffic value skyrocketed to $7,800, proving high-value lead generation. Patient Inquiries & Business Growth Patient Calls & GBP Interactions 1 JULY 2024 - SEPTEMBER 2024 2 A MASSIVE SPIKE IN INQUIRIES 3 4 1 Made 335 total calls from GBP. A total of 147 calls in month of August only. 2 SHOWING STRONG LOCAL SEARCH DEMAND A total also of 5,134 profile views. SEARCHES DISPLAYED THEIR BUSINESS PROFILE With a total of 2,068 searches with the top queries being: 3 “Emergency dentist Birmingham AL” = 448 searches “Birmingham emergency dental” = 365 searches “Emergency dentist near me” = 339 searches More people are finding and calling the business directly from Google. SEO Formula for Winning: By focusing on the right local SEO levers Google Business Profile, Reputation Management, and Local Authority Birmingham Emergency Dental didn’t just rank. THEY DOMINATED! SEO isn’t hard it’s strategic. We didn’t chase every keyword. We focused on the ones that would WIN. We built a rock-solid reputation, making them the obvious choice for patients. We doubled down on local visibility, bringing in more calls, inquiries, and organic traffic.