Pelumi Oluwaseyi Adebisi

ADEBISI PELUMI Email Marketing Specialist Email;-| LinkedIn; www.linkedin.com/in/adebisi-pelumi Profile Summary Results-driven Email Marketing Specialist with over 5 years of experience in planning, executing, and optimizing high-performing email campaigns. Skilled in leveraging data-driven strategies to improve open rates, click-through rates, and overall ROI. Adept at designing automated workflows, creating compelling email content, and maintaining high deliverability rates. Proven expertise in tools like Klaviyo, Mailchimp, and Constant Contact to drive engagement and achieve business goals. Skills & Abilities         Email Campaign Strategy & Execution Marketing Automation & CRM Tools (Klaviyo, Mailchimp, Constant Contact, Brevo) A/B Testing & Performance Optimization Segmentation & Audience Targeting Deliverability Management & Spam Compliance (SPF, DKIM, DMARC) Copywriting & Content Creation Data Analysis & Reporting Sales Funnel Design & Lead Nurturing Experience Email Marketing Specialist Sans Stress Mobile Car Detailing | Nov 2024 – Present  Created a comprehensive 12-month email marketing calendar featuring seasonal themes and promotional campaigns.  Designed and implemented automated email workflows, increasing customer engagement by 25%.  Analyzed campaign performance and optimized content and delivery times, boosting open rates by 18%.  Integrated SMS marketing alongside email campaigns to enhance customer communication. Freelance Email Marketing Consultant Upwork & Direct Clients | Jan 2021 – present  Managed email marketing campaigns for clients across industries such as technology, e-commerce, and service sectors.  Developed custom email templates to reflect clients' branding and improve user engagement.  Conducted A/B testing on subject lines, email designs, and calls-to-action, achieving a 22% increase in conversion rates.  Consulted on CRM tool selection, email automation, and database segmentation to streamline operations. Email Marketing Manager Dacia Moore | Jul 2023 – Present  Designed visually appealing email campaigns tailored to Christian women, resulting in a 30% subscriber growth.  Implemented lead magnets and automated welcome sequences using Wix and Constant Contact, improving lead conversion by 20%.  Trained junior marketers in email campaign design and audience segmentation.  Regularly monitored email deliverability, ensuring compliance with SPF, DKIM, and DMARC standards. Email Deliverability Expert Fourth Coffee Bistro   Conducted A/B testing on every email campaign, and calls-to-action, achieving a 22% increase in engagement rates and a 15% increase in conversions Developed custom email templates to reflect brand branding and improve user engagement, resulting in a 25% increase in lick-through rate and a 10% increase in conversion growth. Certifications  Email Marketing Certification – HubSpot Academy  Klaviyo Master Certification – Klaviyo Academy  Advanced Google Analytics Certification – Google Education B.S. IN Marketing | Lakehead College, Thunder Bay B.S. IN Computer Science| O.A.U,