Mikiyas Mengistu

Mikiyas Mengistu Senior Digital Marketer Addis Ababa, Ethiopia -- ABOUT ME Dedicated to achieving impactful results through SEO, SEM, social media, email marketing, and analytics. Proven expertise in developing and executing strategic marketing plans with exceptional project management skills. A strategic thinker focused on delivering measurable success and consistently exceeding business objectives through data-driven strategies. EXPERTISE SEO/SEM Email Marketing Social Media Marketing Paid ADs Data Analyitcs Reporting PROFESSIONAL EXPERIENCE March 2022 - Present Ethiopian Airlines SR. Digital Sales & Marketing Officer Developed and executed data-driven digital marketing strategies, resulting in a 15 % increase in revenue and significant growth in website traffic. Performed strategic SEO optimization needs analysis to drive instructional development initiatives Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI Manage the execution of emails, forms, and landing pages by working with internal teams and stakeholders Proficient in Google Analytics, Google Search Console, SEO tools (SEMrush, Ahrefs), and Email Marketing platforms ( Oracle Responsys, Saleforce, Mailchimp, HubSpot). Ethiopian Airlines Digital Sales & Marketing February 2019 - March 2022 Developed and executed comprehensive marketing campaigns, integrating multi-channel strategies to achieve business objectives and enhance brand visibility.conduct a keyword research Performed detailed keyword research to identify high-impact keywords, enhancing search engine rankings and driving organic traffic.create marketing strategy Utilized analytical tools to track and assess campaign performance and optimize future strategies. EDUCATION & CERTIFICATIONS Bachelor of Information Science Jimma University,2018 CERTIFICATIONS Fundamental of Digital Marketing, Google SEO Foundations , LinkedIn Advanced Google Analytics,Google Google Ads Certification, Google Digital Marketing Analysis , Sabre Google Tag Manager , Google