Michela Pretto

ABOUT ME Results-driven SEO Manager with 3+ years of experience in developing and implementing successful national and international SEO strategies. Skilled in optimizing website content, increasing organic traffic, and fixing technical issues. Seeking a challenging role to leverage my expertise and drive digital marketing success. WORK EXPERIENCE MICHELA PRETTO SEO Manager CONTACT --Valdagno, Italy Working worldwide SKILLS SEO Strategy SEO On page Technical SEO Content creation Copywriting LANGUAGES Italian - Native English - Fluent French - Fluent SEO Manager 2020 – Now Freelance Brands I worked with: Invisalign (AlignTechnology) Managed and executed comprehensive SEO strategies across EMEA and AMERICAS markets to increase organic search traffic. Developed and implemented keyword research and analysis techniques resulting in a yearly 20% improvement in search engine rankings. Conducted regular website audits and implemented technical SEO improvements to enhance site performance and user experience. Collaborated with cross-functional and multinational teams to optimize content and implement new effective strategies. Coldwell Banker Italy Managed and executed content improvement strategy with blog and landing page increments. Technical and On-Page improvements to improve website architecture. LED Italia Conducted periodical website audits, finding orphan pages, broken links, code errors, etc. to improve the website's performance. Managed and executed content improvement strategy with blog and landing page increments. SEO consultation on new product pages and new product launches. 226lab Creative agency SEO Content implementation and technical improvements. Drove an intern team to develop SEO and copywriting skills, autonomously supporting clients' businesses. TOOLS Google Suite Semrush Screaming Frog Answer The Public Jira Asana SEO Copywriter - Infodati ADV Managed copywriting and SEO content implementation for local and national clients. Managed Mailchimp campaigns and leads acquisition strategies for an e-learning platform. Created new sale funnels to drive users' attention until the conversion the brand required. EDUCATION University of Trento - Master Degree Linguistic mediation, tourism and cultures Visual Studio Code Mailchimp / Brevo Chatgpt University of Padua - Bachelor’s Degree Cultural tourism project management Learnworlds COURSES Wordpress University of California, Davis (MOOC) Canva 2020 Search Engine Optimization Specialization Google 2021 Google Analytics Individual Qualification Ninja Academy Content Now! Let’s catch-up on LinkedIn 2021