Bethany Hilliard

Bethany Hilliard Los Angeles, CA EDUCATION Master of Arts Management, May 2005 Carnegie Mellon University, Pittsburgh, PA H. John Heinz III School of Public Policy and Management Bachelor of Arts, Theater and Communication Arts, May 2003 Gannon University, Erie, PA PROFESSIONAL EXPERIENCE JBC|Reach Talent Acquisition Coordinator June 2019 – present  Source and Screen potential staff members for experiential marketing events.  Assemble teams of brand ambassadors based on brand requirements and skill level.  Provide same day event staff management service for client companies.  Generate new business leads for future opportunities.  Improve ranking on Trusted Herd from #119 to #36 ranked experiential staffing company. RESA Wearables, Inc. District Leader 2018  Managed staff and road show logistics for the Southern California, Arizona, New Mexico, Colorado and southern Utah and Nevada regions. Up to 10-15 shows per week and 40-50 staff members on a weekly, rotating basis.  Performed site visits to boost sales and train staff.  Traveled up to three times per week to different sites in the southwest quarter of the United States.  Co-Lead, wrote and shared minutes for all District Leader and Tech conference calls on a bi-weekly basis.  Wrote Standard Operating Procedures to streamline road show efficiency on a nationwide level and distributed them in a company-wide weekly newsletter format.  Advanced Certified 3D Print Technician, trainer and technician Highway 9 Marketing and Events Project Lead 2017  Managed logistics for the Pacific Gold Reserve craft jerky experiential marketing 5-month tour culminating in 100,000 samples handed out to potential customers.  Oversaw shipping of assets to multiple states over the duration of the tour.  Hired, trained and managed a team of 4-6 staff members.  Researched and booked events that align within target audience goals.  Maintained positive relationships with brand ambassadors, event planners, account managers and the client. Event Manager/Brand Ambassador Freelance, various clients 2014 - present  Train and execute experiential marketing events with various companies.  Notable positions include: Manager for the Calvin Klein x AmazonFashion pop up store in Santa Monica, Regional Manager for Lindor World 2016, Field Manager for the Bauducco Panettone street team and Manager for the “A Dog’s Journey Pup Up Photo Booth.”  Brands Represented: US Navy, Lexus, BeatsByDre, Refinery29, Share A Coke, Nickelodeon, E! Entertainment Television, Balance Bar, WTRMLN WTR, NBC LA, Dick’s Sporting Goods.  Separate resume available upon request. Concierge Chiropractic Office Manager 2016 - 2017  Properly billed patients through Office Ally billing system.  Followed up with insurance companies and patients regarding claims and outstanding balances.  Created a proper workflow and communication channel between doctors, patients and contractors. Innovative Group Team Lead/ Sales Representative 2016  Represented Innovative Group through partnership with American Express at Universal Studios.  Ensured the shift runs smoothly for team. Maintain a compliant break schedule and provide a physical point of escalation for any potential member issues.  Maintained accurate reporting of end of day numbers to Innovative Group. Nespresso/ Productions Plus – The Talent Shop Demonstrator 2015 - 2016  Increased sales of machines through personal interactions at retail stores.  Provided knowledge of Nespresso machines, products and policies to potential customers.  Fully certified Nespresso Ambassador. Barry’s Bootcamp Lead Front Desker  Checked guests in for classes.  Collected payment for class packages and merchandise.  Reconciled inventory and cash drawer at end of night.  Performed any duty at upper managements’ request. 2012 – 2015 Crunch Fitness Membership Advisor 2011 – 2012  Generated leads through self-scheduled outreach events.  Exceeded membership and personal training sales expectations each month, resulting in personally signing over 200 new members in a three-month pre-sale period.  Stayed current with the Crunch brand and fitness trends to be able to effectively communicate with current and future members. SKILLS  Proficient in Mac OS, Slack, Outlook, Facebook, Twitter, Instagram, Bullhorn, MindBody, ZingFit, OfficeAlly, GoogleDocs, MS Word, Excel, Access, PowerPoint, Adobe Photoshop, and Adobe Illustrator. REFERENCES AVAILABLE UPON REQUEST