Andrea Sexton

ANDREA SEXTON CHINALAI Long Island, NY •- •-Seasoned digital media executive with 20+ years of experience driving revenue growth through strategic client relationships and creative, consultative selling. Entrepreneurial leader with a proven track record of building and scaling high-performing sales teams, launching innovative ad products, and leading revenue strategy for fast-growing companies. Fractional CRO to brands in growth mode across media and creator spaces. EXPERIENCE Andrea Sexton Consulting – New York, NY (Remote) Founder & Fractional CRO | Digital Media | May 2013 – Present • • • • Partner with digital media and influencer-led platforms to drive revenue growth. Lead sales strategy, brand partnerships, product development, pricing/planning and monetization initiatives for companies in high-growth stages. Serve as a fractional CRO, building sales orgs, optimizing GTM strategies, and accelerating revenue. Clients include Motherly, Fit4Mom, Emersively, Villie, Bloglovin’, @7daysofplay and @DiaryofanHonestMom. Motherly – New York, NY (Remote) Head of Brand Partnerships + Operations | Sept 2021 – Present Senior Director, Brand Partnerships | Jul 2019 – Aug 2021 • • • • • Scaled revenue by 54% YOY; led sales strategy, forecasting, and P&L oversight. Built and managed a 17-person cross-functional team (sales, client services, sales marketing, influencer management, podcast producer, and ad ops). Large-scale partnerships with Target, AppleTV+, Nike, Orgain, Paramount, Organic Valley, H&M, Merck, and more. Presented quarterly revenue updates to the Board of Directors. Built Motherly’s influencer network; currently leading development of VR programs and live shopping opportunities. Anjie + Ash – Brooklyn, NY Founder/Designer | Jul 2016 – Jan 2024 • • • • • Founded/developed and scaled a line of parenting products, including teething jewelry, diaper bags, and feeding products. Developed and operated a direct-to-consumer Shopify store alongside retail distribution. Products sold through buybuy BABY retail stores, Walmart, Amazon, and owned e-commerce site. Achieved consistent 100% YOY growth; managed all aspects of the business including design, marketing, customer service, supply chain, PR, influencer relations, and retail partnerships. Awarded utility and design patent for breakaway magnetic safety clasp. Rachel Zoe Inc. – New York, NY National Digital Sales Director, The Zoe Report • • • | May 2013 – Apr 2016 Led U.S. digital sales team and scouted and staffed the NY office; $6M+ book of business. Led large partnerships with Chanel, Coty, Estée Lauder, Starbucks, H&M, Mastercard, Bloomingdale’s, and more. Launched influencer network and client event strategy, doubling revenue YOY in my second year. Glam Media (later Mode Media) – New York, NY Managing Director, East Coast Sales | Jul 2010 – Apr 2013 Senior Account Executive | Feb 2008 – Jun 2010 • • Led $20.6M East sales org, exceeding 2012 budget by 15%. Managed 10-person team; closed major accounts including 7-figure deals with J&J and L’Oréal, and 6-figure deals with Pfizer, CVS, Diageo, Reebok, and Home Depot. Scripps Networks – New York, NY Account Executive, Digital Media | Dec 2006 – Jan 2008 Senior Sales Planner | Jan 2006 – Nov 2006 • • Managed all of New England/Boston territory, exceeding 2007 revenue goal of $7M by 16%. Led digital sales efforts across Food Network, HGTV, and other properties. Turner Broadcasting – New York, NY Account Services Representative, TBS + Cartoon Network | • Apr 2004 – Dec 2005 Supported ad sales team with post analysis, liability tracking, and under-delivery solutions. EDUCATION New School University – New York, NY | 2004 Master of Arts in Media Studies Certification in Media Sales and Media Management SUNY Oneonta – Oneonta, NY | 2002 Bachelor of Science in Mass Communications Minors in Film and Video Production