Ananda Francisca Ochieng

Ananda Ochieng Public Relations & Creative Advertising Practitioner Career Profile Summary Ambitious and results-oriented graduate from the Kenya Institute of Mass Communication with a strong background in digital marketing, communications, and customer service. Demonstrates expertise in social media management, content creation, and client engagement, developed through hands-on experience during internship at Hand in Hand Eastern Africa. Adept at implementing innovative marketing strategies and delivering exceptional customer experiences. A proactive team player with excellent interpersonal and organizational skills, committed to contributing to the success of dynamic and fast-paced environments. Technical Skills • Search Engine Optimisation • Email Marketing • Crisis Management • Campaign Strategies Work Experience • Writing and editing skills • Social media management • Video Editing, and storytelling • Research and Analytical Skills • Project Management • Digital Proficiency • Content Creation and Management • Photography and Videography Marketing Operations Associate -Websterberry Marketing (Remote) February 2025 to Current Email Marketing Execution Build, deploy, and optimize newsletters, drip campaigns, and marketing emails for engagement and conversions. Contact Management & Segmentation Oversee list hygiene, segment contacts, and track engagement for targeted communication. Campaign Performance Monitoring Track KPIs (open rates, CTRs, conversions) and provide actionable performance reports. Marketing Automation Set up and refine automated workflows and lead nurturing sequences using tools like GoHighLevel or Ignite Funnels. CRM Management Maintain CRM data integrity and support seamless integrations with forms, ads, and scheduling tools. Funnel & Website Support Collaborate on funnel and landing page builds, ensuring functional and conversion-optimized experiences. QA & Tracking Implementation Conduct quality assurance on funnels/forms and implement tracking tools (UTMs, pixels, triggers). Reporting & Optimization Deliver regular marketing reports, suggest process improvements, and maintain SOP documentation. Social Media Management Plan strategies, create content, manage community engagement, track analytics, and uphold brand consistency. Operations Digital Marketing Intern -Hand In Hand Eastern Africa August 2024- February 2025 • Improved social media and Content Marketing for Micro-Enterpreneurs • Successfully analyzed the performance of social media platforms for entrepreneurs • Supported business development initiatives • Trained micro-entrepreneurs in digital marketing skills, including social media management and content creation. •Developed tailored marketing materials to boost participants’ online visibility. • Guided entrepreneurs in setting up and managing social media accounts for customer engagement. •Introduced affordable digital tools for inventory management and sales tracking. • Facilitated connections to online marketplaces to expand customer reach. • Supported impact monitoring and feedback collection to improve program effectiveness. Corporate Communications attache-Ministry of Transport January 2023 - April 2023 • Assisted in drafting press releases and official statements. • Supported media relations and press briefings for ministry events. • Contributed to the creation of internal and external communication materials. • Managed updates for the ministry’s social media platforms and website. • Organized and documented key events, including conferences and stakeholder meetings. • Ensured consistent branding and messaging across communication channels. Education Background Diploma in Public Relations and Creative Relevant Modules Oct 2021- July 2024 Advertising Kenya Institute of Mass Communication Public Relations practice||Customer Relations|| Advertising Practice||Social media management ||Photography|| Art and design || Desktop Publishing ||Communication Research || Internet Advertising|| Strategic Communication||Event Management ||Crisis Communication ||Organizational Communication||Corporate Branding|| Marketing And Advertising ||Media Relations. Certification Trained on Foundations programme on Digital Skills by WIDB Kenya Certificate of Secondary Education Oridi Girls Secondary School Mean Grade C plain Tools/Softwares ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Ignite Funnels Adobe Suite Microsoft word PowerPoint Microsoft Excel Canva Klaviyo ChatGPT Pabbly Go high level